The Pioneering Source of Custom Promotions

our history

Crown Premiums began doing business as a provider of top-quality, low-cost scale-models of classic cars and trucks in 1981. Our founders' long-term goal of becoming a manufacturer of low-cost, mint-quality die-cast automotive replicas was realized in 1995. 

Over the decades, our company has earned an industry-wide reputation for rock-solid integrity and commitment to exceeding our customer expectations. Like the appreciation and loyalty of our long-term clients, the unwavering respect of our peers, employees, and business partners is the enduring substance behind the continuing promise of excellence in the Crown Premiums' name. 


“Premium products from a premium company, Crown Premiums.
It’s all in the name.”
— Dan Kuglar, Snap-on

Crown Premiums Today

From the beginning, Crown Premiums' vision and mission of continuously pursuing a higher standard of excellence in custom promotional products and responsive customer-centric service has fueled our company's growth and extended our market reach. As our customers' business and marketing challenges have changed, we've expanded our company's partnerships and sophisticated design technology and advanced manufacturing capabilites to promote our clients' continued success. 

As a result, Crown Premiums has evolved into the sourcing partner of choice for today's leaner businesses. The breadth and depth of our experience and resources, customization services, and product inventory and the flexibility of our sourcing model enable us to offer clients in every market a deal that fits the needs of 21st organizations to a T: The highest level of quality, efficiency, and differentiation in customer-centric products and services - at the lowest possible cost. 


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