A continuity program is repeating an offering of a variation of the same type of replica, after a break of a few months or more. In the broadest sense it would refer to having an annual offering of 1:24^th scale die cast replicas -i.e.: the first November, a pickup truck, the next November a car, the next a street rod etc. The collector/customer is purchasing/qualifying for a collectible series/continuity program.

All collectors collect "series" and appreciate the similarities and differences in the replicas. Shared characteristics would be die cast metal, pad printed graphics, working steering, scale, bank features etc. Differences would include type of vehicle, loads, manufacturer replicated, etc.

Another version of an effective continuity program is to have a "themed" replica and do a variation of that theme each year.

This is especially effective when it relates specifically to your business or event.

EACH REPLICA CELEBRATES "HOT AUGUST NIGHTS"

We don’t believe in doing the same type of replica (i.e. muscle car) more than once per year, but the die cast field as a whole, over the course of a year, can feature a wide variety of continuity programs: pickup trucks, street rods, muscle cars, pedal cars, gas pumps, etc.